So, I’m walking through the grocery store, minding my own business, when a display of bright yellow packages with red lettering and bright red grapes catches my eye. The next thing I see is the obviously enticing tag line:
Deliciously squidgy energy.
You know I’m not walking away from that!
“Squeeze me. Come on, don’t be shy. There. Feel that? That’s squidgy power, that is.”
I’m not making this shit up. It sounds exactly like something I would say, but the good people of ‘Soreen, The original malt loaf,’ based in Manchester, are responsible for that bit of marketing genius.
A lady stopped to grab a package, so I asked her what it is. Is it a fruit cake? “Oh, no, it’s squidgier. It’s lovely. It’ll stick to your teeth.”
Again. Not making it up. Completely true story. Obviously, this little gem went home with me. I followed the lady’s instructions and tried it sliced with a bit of butter. Nice.
Just so you know, by squidgy, we’re talking soft and sticky. The raisins add sweet deliciousness. The package says to also try it topped with jam (too sweet, I think) or toasted with cheese.
I have some wonderful Welsh, aged cheddar, so what’s a girl to do? Each slice is only about 2 x 3″ at most. Just a little treat, but it is deliciously squidgy! The sharp saltiness of the cheddar compliments the malty sweetness perfectly. Cream cheese would also be nice.
Since you asked, “… don’t take my squidginess too literally – I’m low in fat too.” We start off well with whole meal flour, malt, and raisins, but end up going off the rails with inverted sugar syrup and palm oil. Sometimes we’re best off sticking to the bright red lettering. We’ll just keep this as a delicious treat.